Amazon Brand Analytics, in a dashboard you'll actually use
SmartSellerSync is built for sellers on Amazon, eBay and Shopify. Listings, orders and inventory sync across all three. The Brand Analytics and Sales & Traffic reports on this page are Amazon-only — retrieved through the official Selling Partner API.
SmartSellerSync presents those Amazon reports as live dashboards. No CSV exports, no manual report pulls, no stale data.
Sales & Traffic
GET_SALES_AND_TRAFFIC_REPORT
Sales & Traffic is the operational pulse of every Amazon catalog. SmartSellerSync pulls the GET_SALES_AND_TRAFFIC_REPORT on a schedule through the Reports API and renders it as live dashboards by parent ASIN, child ASIN and SKU.
You can switch between daily, weekly, monthly and custom ranges, and compare against the same period a year earlier. Conversion (unit session percentage), Buy Box percentage and ordered product sales sit next to session volume so you can tell demand problems from listing problems.
Because this report is available to all sellers — Brand Registry is not required — it is the baseline every SmartSellerSync account starts with.
| Field | What it means |
|---|---|
| Sessions | Number of unique visits to your product detail pages. |
| Session percentage | Share of your catalog sessions attributed to this ASIN. |
| Page views | Total product detail page views. |
| Page view percentage | Share of your catalog page views for this ASIN. |
| Buy Box percentage | Share of page views where you held the Buy Box. |
| Units ordered | Units sold in the selected period. |
| Unit session percentage (conversion rate) | Units ordered divided by sessions. |
| Ordered product sales | Revenue from ordered units. |
| Total order items | Count of order line items. |
How sellers use this
- Spot a conversion drop on a child ASIN while sessions stay flat, then fix images or price before rank falls.
- Compare Buy Box percentage week over week to see when a competitor started winning the offer.
- Review ordered product sales by parent ASIN to decide which variation families deserve restock priority.
Available to all sellers. Brand Registry not required.
Search Query Performance
Brand Analytics Search Terms Report
Search Query Performance maps the exact search terms that drive impressions, clicks and purchases for your brand-registered ASINs. SmartSellerSync retrieves the Brand Analytics Search Terms Report and surfaces search frequency rank alongside impression, click and purchase share.
The gap between high impression share and low purchase share is where listing content, price or ads are failing. You can work that gap without exporting CSVs from Seller Central each week.
| Field | What it means |
|---|---|
| Search term | The customer query Amazon attributed to your ASIN. |
| Search frequency rank | Relative popularity of the search term on Amazon. |
| Impressions | Times your ASIN appeared for the term. |
| Impression share | Your share of impressions for the term. |
| Clicks | Clicks from that search term to your ASIN. |
| Click share | Your share of clicks for the term. |
| Cart adds | Add-to-cart events attributed to the term. |
| Purchases | Orders attributed to the term. |
| Purchase share | Your share of purchases for the term. |
How sellers use this
- Prioritize title and bullet rewrites on terms with high impressions and weak purchase share.
- Shift Sponsored Products spend toward terms where click share already leads purchase share.
- Track search frequency rank over time to catch rising queries before competitors do.
Requires Amazon Brand Registry.
Market Basket Analysis
Brand Analytics Market Basket Report
Market Basket Analysis shows which products customers actually buy alongside yours. SmartSellerSync surfaces the co-purchased ASINs and combination percentages from the Brand Analytics Market Basket Report.
That is the difference between inventing a bundle and building one from observed purchase behavior.
| Field | What it means |
|---|---|
| Purchased ASIN | The ASIN that triggered the basket analysis. |
| Co-purchased ASIN #1–#3 | The top products bought in the same order. |
| Combination percentage | How often those ASINs appear together. |
How sellers use this
- Create A+ or store bundles from the strongest co-purchase pairs.
- Adjust recommended products and virtual bundles to match real combination percentages.
- Identify cross-sell opportunities for FBA inbound planning.
Requires Amazon Brand Registry.
Repeat Purchase Behavior
Brand Analytics Repeat Purchase Report
Repeat Purchase Behavior separates products that create one-time buyers from products that create returning customers. SmartSellerSync renders unique customers, orders, repeat customers and repeat purchase rate per ASIN over rolling periods.
Catalog and advertising investment should follow retention that already works — not just first-order volume.
| Field | What it means |
|---|---|
| Unique customers | Distinct buyers of the ASIN in the period. |
| Orders | Total orders for the ASIN. |
| Repeat customers | Buyers who purchased more than once. |
| Repeat purchase rate | Share of customers who returned, per ASIN over rolling periods. |
How sellers use this
- Double down on ASINs with strong repeat purchase rate when planning restocks.
- Reduce ad spend on products that convert once and never return.
- Compare repeat rates across variation families to decide which size or flavor to expand.
Requires Amazon Brand Registry.
Item Comparison & Alternate Purchase
Brand Analytics Item Comparison & Alternate Purchase Reports
Item Comparison and Alternate Purchase reports show the competitive set Amazon attributes to your ASINs — what shoppers compared, and what they bought instead.
SmartSellerSync puts those competing ASINs and percentages next to your own performance so pricing and positioning decisions are grounded in observed shopper behavior.
| Field | What it means |
|---|---|
| Compared ASIN #1–#5 with comparison percentage | Competing ASINs shoppers viewed alongside yours, and how often. |
| Alternate purchased ASIN #1–#5 with purchase percentage | ASINs shoppers bought instead of yours, and how often. |
How sellers use this
- Align price bands against the ASINs that win alternate purchases most often.
- Rewrite comparison-critical attributes (size, material, compatibility) that shoppers are weighing.
- Watch for new competing ASINs entering the comparison set after a listing change.
Requires Amazon Brand Registry.
Financial Events & Settlements
Finances API · Settlement Reports
Settlement reports tell you what landed in your bank account. They do not tell you which ASINs earned it. SmartSellerSync reconciles Finances API events and settlement reports line-by-line to orders, refunds, adjustments and reimbursements.
Enter COGS once per SKU and every profit view carries it through — so you see true net profit and margin per ASIN, per order and per period, not just top-line sales.
| Field | What it means |
|---|---|
| Order-level revenue | What Amazon recorded as product proceeds. |
| Referral fees | Amazon referral fee per order line. |
| FBA fulfillment fees | Pick, pack and weight-handling fees. |
| Storage fees | Monthly and long-term storage charges. |
| Refund administration fees | Fees Amazon charges on refunded orders. |
| Promotions | Coupons, deals and other promotional discounts. |
| Reimbursements | Credits for lost, damaged or disposed inventory. |
| COGS (entered by you) | Your cost per SKU, including landed cost. |
| Net profit and margin per ASIN, per order, per period | Revenue minus fees minus COGS at the grain you need. |
How sellers use this
- Find ASINs that look profitable on revenue but lose money after FBA and storage fees.
- Match each settlement deposit to the orders and adjustments that compose it.
- Export a period P&L to CSV or XLSX for accounting.
Available to all sellers.
How SmartSellerSync handles your data
All Brand Analytics data is retrieved only for the Selling Partner who authorized SmartSellerSync, is visible only to that Selling Partner's own users, and is never aggregated, benchmarked, resold, or disclosed to any other customer or third party. We do not combine data across Selling Partners and we do not calculate or publish insights about the health of Amazon's business. The same isolation applies to eBay and Shopify data connected to your account: it is visible only to your users and is never aggregated or resold. Amazon Information is encrypted in transit (TLS 1.2+) and at rest (AES-256). Access is role-based and restricted by job function. Personally identifiable information is retained no longer than 30 days after order delivery, except where required by law, and is then permanently deleted. You can revoke SmartSellerSync's authorization at any time in Seller Central (and in eBay / Shopify app settings), and we purge your data on revocation.
A note on Brand Registry
Amazon makes search query performance, market basket, repeat purchase and item comparison reports available only to sellers enrolled in Amazon Brand Registry, and the authorizing Seller Central account must be internal to the brand. Sales & Traffic and financial data are available to all sellers. If your account isn't brand registered, SmartSellerSync tells you which reports are unavailable rather than showing you an empty dashboard.
How the data gets here
For Amazon Brand Analytics and business reports: you authorize SmartSellerSync from within Seller Central using Login with Amazon. SmartSellerSync requests the Amazon SP-API roles the product needs — including Product Listing, Pricing, Amazon Fulfillment, Buyer Communication, Buyer Solicitation, Selling Partner Insights, Finance and Accounting, Inventory and Order Tracking, Amazon Warehousing and Distribution and Brand Analytics. We request report generation through the Reports API on a schedule, download the completed reports, store them against your account only, and render them.
Separately, you can connect eBay and Shopify through each platform's official OAuth / API authorization for listings, orders and inventory.
Amazon SP-API roles SmartSellerSync handles
For connected Amazon Seller Central accounts, SmartSellerSync is built to work with these Selling Partner API roles — so Product Listing, Pricing, Fulfillment, Buyer Communication, Finance, Inventory and Order Tracking, Warehousing, Brand Analytics and related workflows can run in one place.
SP-API role
Product Listing
Create and manage product listings, including A+ content.
SP-API role
Pricing
Determine list prices and automate product pricing.
SP-API role
Amazon Fulfillment
Ship to Amazon, and Amazon ships directly to customer. Includes Fulfillment by Amazon.
SP-API role
Buyer Communication
Manage messaging to and from Amazon buyers.
SP-API role
Buyer Solicitation
Solicit Amazon buyers for feedback.
SP-API role
Selling Partner Insights
View information about the Amazon Selling Partner account and performance.
SP-API role
Finance and Accounting
Produce account and financial statements. Does not include information required to generate tax invoices.
SP-API role
Inventory and Order Tracking
Analyze and manage inventory. Does not include information required to generate shipping labels.
SP-API role
Amazon Warehousing and Distribution
Analyze and manage AWD shipments and inventory. Generally used for interacting with AWD inventory information and shipment details.
SP-API role
Brand Analytics
Access your sales and inventory data to manage your Amazon Retail business.
Ready to connect Amazon, eBay and Shopify?
Tell us about your catalogs and Amazon Brand Registry status and we'll get back to you within one business day.
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